maybe.for.you. ™ Interactive Brand Experiences

Travel is about the destination, not the journey.

Travel websites shouldn't be a journey to find the information you need. They should be portals, helping you get to your destination faster. In the last few years the online market has made traveling easier—and less expensive—for just about everyone. So it made sense that when TRX wanted to rehaul their corporate website, making things easier was one of their prime objectives.

TRX wanted users to be able to find things easily, recognize the brand easily, and interact easily. Solomon Says—the agency in charge of TRX's rebranding efforts—reached out to maybe.for.you., asking us to redesign the TRX corporate website. We were asked to match their updated brand standards and bring their traditional print media online. For our designers, this meant more engaging interactive elements and a streamlined layout that would allow users to get where they need to be—fast. For our developers, it meant adapting the layout to include TRX's new WebSphere content managing system.

maybe.for.you. then developed a site that was cutting edge, user-intuitive, and seamlessly in sync with Websphere. Working with the IBM development teams, we made sure that the Flash and AJAX elements of the site would work within the CMS environment. Then, we included Flash, AJAX, and the latest in web standards to create a compelling online experience.

In order to increase user interaction, we came up with a strategy to design three different experiences for three of TRX's main demographics. Working with analytics and interviewing some of the marketing department at TRX, we were able to design three distinct custom pathways through the site. We were careful to craft a clean, usable experience so that visitors to the site wouldn't be confused by this three-prong approach.

Because the TRX website was part of a rebranding effort, maybe.for.you. paid particular attention to brand messaging: our design, organization, and animation. We needed to make sure everything reflected the TRX brand, and the content presented was specifically targeted to bring TRX's core message and design principles to the online community. By incorporating the design with the WebSphere content management system, TRX had complete control over the content they delivered to their users.