Bringing people together with a simple website? We'll drink to that.
Project
World Class Beverage Service Microsite
Agency Partner
Technologies
- PHP
- XML
- XHTML / CSS
- ActionScript 2.0
- Flash
Content Managed
We gave IHG full control over the site through a custom-built CMS. Giving the client control over their own content meant the site could be an organic living environment without having to worry about information becoming out of date or stale.
For a company as large as the InterContinental Hotels Group, little things like beverage service can make a big difference on the bottom line. In building the World Class Beverage Program, IHG hoped to promote their beverage service, streamline distribution, and increase employee efficiency.
InterContinental enlisted maybe.for.you. and ThincFactory to help solve a problem: how do you take inventory spreadsheets and makes them dynamic and personal while maintaining brand identity? We went to work creating a branded Flash micro-site for IHG's World Class Beverage Program. Using a combination of animation, audio, and brand-specific imagery, we were able to create a rich interactive experience that would engage a wide audience. This helped unify InterContinental's diverse individual brands while allowing IHG to cross-sell the InterContinental brand to any number of unique demographics.
One of the biggest challenges we faced in this project was expediency. In order to keep inventory current, IHG employees needed to access the site and update information constantly. By creating a simple user-centered content management program, individuals without web tech or programming training could quickly and easily make the changes they needed.
